01
Made by hand
Every piece is cast, raised, turned or rolled by a named artisan family. Never a machine, never a factory line.
Our House
Devotion, crafted by hand.
For four generations, our artisan families have shaped brass in Moradabad, pressed sandalwood in Mysore, and rolled agarbatti beside the Cauvery. Serinity carries their quiet work into homes around the world — one piece, one ritual, one morning at a time.
॥ ॐ ॥
42k
Homes served
4.9
Average rating
18
Master artisans
2019
Since
How it began
A shop with no hurry in it.
Serinity began in 2019 with a single unreasonable idea: that a pooja thali should be as considered as anything else you keep in your home, and that the person who made it should be named.
We started by driving to Moradabad and sitting in Iqbal Hussain's workshop for three days, watching a brass disc become a kalash under several hundred mallet blows. Nothing about it could be hurried. A machine-spun kalash takes eleven minutes; you can hear the difference the moment you tap it.
That became the rule. We only sell things made slowly, by named people, in small batches. We pay the workshops before we sell the pieces. And we credit the artisan on every product page, because a piece with no maker is just a product.
Today eighteen master artisans across five states make everything we carry. Some of them have been doing the same work since before we were born.
“My grandfather set up the first lathe in this workshop in 1954. The belt still runs off the same overhead shaft.”
Iqbal Hussain · Moradabad
How we work
Four things we will not compromise.
02
Temple certified
Idols and ritual vessels receive prana pratishtha at the artisan family's origin temple before dispatch.
03
Honestly sourced
Organic resins, cold-pressed oils, pure metals. No charcoal fillers, no synthetic fragrance, no plated brass sold as solid.
04
Paid first
Workshops are paid on completion, not on sale. The risk of a slow season is ours to carry, not theirs.
The Ateliers
The families behind the work.
Press
Written about.
“The most carefully made pooja objects being sold in India right now.”
“A rare shop that credits the maker on every single page.”
“Their sandal dhoop has ruined every other incense for me.”
From the Journal
Rituals, craft and festivals
Careers
We hire slowly, and rarely.
There are eleven of us. When we do open a role it is usually in packing, photography or writing — and it always involves spending time in the workshops.
Nothing is open right now. If you would like to be told when something is, write to us with a paragraph about what you would want to work on.
Write to usFree shipping
Complimentary above ₹ 2,500.
Easy returns
Seven days on unused pieces.
Secure payments
UPI, cards, net banking, wallets.
Temple certified
Rites observed at origin temples.
Handcrafted
Fourth-generation ateliers. Never a machine.
The Serinity Letter